Pingtree is a performance marketing and lead acquisition platform. Teams use it to build funnels and forms, validate leads, route to buyers or branches, attribute paid media, and report on CPL and revenue—without stitching together separate landing, routing, and analytics tools.

Yes. Use the funnel builder and templates to launch multi-step intake flows, A/B tests, and vertical-specific pages. Many teams start from industry playbooks in Builds, then customize copy, fields, and routing before sending paid traffic.

You define rules by geography, service type, schedule, caps, and priority. Pingtree evaluates each lead in real time and posts to the right buyer endpoint, branch, or overflow path—with logs so ops can see accepts, rejects, and retries.

Pingtree connects to media channels, buyer CRMs, webhooks, and postback endpoints common in performance marketing. Exact connectors depend on your plan; our team can review your stack during onboarding or a demo and map the right setup.

Yes. We help teams configure sources, buyers, filters, test leads, and reporting before go-live. For complex routing or compliance requirements, we recommend a short launch review so your first paid campaigns run with clean delivery and attribution.

CRMs store contacts; form tools collect fields. Pingtree spans acquisition end to end: paid traffic attribution, funnel testing, real-time routing, buyer delivery, and performance reporting built for lead gen economics—not just record keeping.