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Campaigns

Create campaigns, connect sources, configure buyers, and prepare traffic for launch.

What a campaign controls

A campaign is the operating container for a lead workflow. It connects sources, buyer destinations, routing rules, price settings, caps, and reporting.

Campaign launch checklist

Review these items before moving a campaign into live traffic.

  • Campaign status is active.
  • At least one source is mapped to the campaign.
  • Buyer endpoints are active and returning expected responses.
  • Required fields, filters, caps, and pricing rules have been reviewed.
  • Test leads appear in reporting under the correct source and buyer.

Common launch issues

If leads are not flowing, check whether the campaign or buyer is paused, required fields are missing, caps have been reached, or the buyer endpoint is rejecting the payload.

Need more help?

Email support@pingtree.com with your organization name, campaign name, lead ID if available, and a short description of what happened.

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